Home TurmericCo — Survey Re-attribution

TurmericCo — Survey Re-attribution

TurmericCo · Crux Attribution Console

Survey Re-attribution

Post-purchase survey responses mapped to marketing channels and used to redistribute orders and revenue away from Unknown and Brand.

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Days in Period
—
Days Re-attributed
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Coverage
—
Survey Responses
13,932
Survey Responses · Daily
Mapped post-purchase responses driving the re-attribution model

Revenue Gained via Re-attribution

Channels that received redistributed revenue from Unknown and Brand attribution.

Totals · 0 channels
£0
£0
+£0

Survey Window Coverage

Rolling survey window used to compute channel mix on each date. Shorter windows mean fewer responses; the model falls back to wider windows when responses are sparse.

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Survey Answers

Raw survey responses mapped to marketing channels. Responses with no mapped channel are excluded from redistribution.
No Results

Unmapped responses (excluded from model): 1,583